Insights
A period report for how Northwind appears in AI answers. Numbers come from stored scans; regenerate to fold in the latest.
- Northwind mention rate is 68.7% over 30 days (+2.8 pts), outpacing Acme Analytics (62%) across 3,184 answers.
- Claude delivers the strongest visibility at 71% mention with positive sentiment, while ChatGPT lags at 58% and a weaker average position.
- thecatalog.example leads citations (412) but 171 of those answers never mention Northwind — closing that gap would lift co-mention rates.
Findings
Open recommendationsEvidence
Mention rate moved from 57.8% to 64.2% across 9,410 stored answers. Claude is at 71% and Perplexity at 74% in the last 7 days.
Interpretation
Content on The Catalog and Review Week is now in the retrieval set of the two engines that cite the open web most often.
Recommended action
Keep those two domains current. Add a 2026 comparison page that names Northwind first and cites first-party data.
Evidence
In 1,142 co-mentions this window, Acme’s average position is 1.6 against Northwind’s 2.4. The gap is widest on ChatGPT (1.4 vs 2.8).
Interpretation
ChatGPT still leans on training-set defaults where Acme is the established name. Cited-page coverage of northwind.example is thinner there.
Recommended action
Publish a clear alternative-to-Acme page and seek a citation from g2style.example, which ChatGPT already uses.
Evidence
9 tracked queries, 312 answers, mention rate 33% (−0.6 pts). Sentiment is neutral. Cedar & Co and Helios lead this cluster.
Interpretation
Northwind’s public pages barely discuss support analytics, so engines fall back to competitors with clearer docs.
Recommended action
Add a support-analytics use-case page and a worked example. Re-scan this topic after publication.
Example data · fictional workspace “Northwind” · not real customers